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Let's GO! Drive profit and traffic with pricing and promotion optimization

Plan, analyze, and execute optimized promotional campaigns aligned with pricing strategy to increase margins, sales and market shares.
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Navigate the complexities of setting pricing strategies and planning efficient promotion campaigns

End to end solution to increase users engagement

Lack of automation

Manual processes make it challenging to implement tailored pricing and promotion strategies on more granular levels, such as channels or stores, mismatching consumers' willingness to pay.

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Competitive pressure

Navigate competitive dynamics like maintaining a price image while avoiding margin erosion, managing promotion costs and mitigating cannibalization effects can be challenging for retailers.

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Siloed information

Pricing and promotion planning teams lack internal alignment, leading to missed opportunities for maximizing profitability and customer engagement.

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Enable aligned decision-making  across your business, with RELEX

With unified pricing and promotion from RELEX, you can access transparent information on base pricing and promotions, all in one platform, enabling you to make the best decision on base pricing and promotions together.
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MediaMarktSaturn + RELEX: Unlock precision and profitability with unified pricing and promotion optimization

All the services you need, in one place.

Align pricing & promotion strategies

Leveraging artificial intelligence (AI) technology to help you execute your pricing strategies aligned with optimised promotions.

Enhance visibility
and control

A unified system can ensure that promotions don't clash with pricing decisions and that key metrics like margins are managed properly.

Improve accuracy and consistency

Set up guidelines, alerts, and approval workflows and ensure to run only the right promotions, at the right price, at the right time.

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All the services you need,  in one place

Start growing in half the time with an all-in-one website builder

[Webinar] Coop Estonia Promotion Planning Transformation Journey.

In this 30-minute webinar, we sat down with Oliver Rist, Purchasing Director at Coop Estonia, the country's largest grocery retailer, and discover how they partnered with RELEX Solutions to transform promotion planning, achieving improved margins and efficiency.
Watch the recording now, to learn more about this leading European grocery retailer's path to promotion success.
Watch now

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RELEX base pricing and promotion planning work to save time and increase sales

End to end solution to increase users engagement

1-3% increase in profit

via more optimal prices

36% sales uplift

from optimized promotional items

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1-2% increase in volume

via returning or new shoppers

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>20% time saved

on promotion planning

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Join the global pricing and promotion revolution

RELEX pricing and promotion solution helps our customers to increase their sales, profit, traffic and competitive edge by providing optimal commercial decisions and processes through a world class AI-powered SaaS solution.

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Don't take our word for it
Learn how RELEX helped retailers optimize their base price and promotion planning.

All the services you need, in one place.

Case Study: Mathem

Sweden’s leading online grocery retailer Mathem increased its share of profitable promotions by 56% and saw a 55% improvement in its supply chain planners’ end-to-end promotion processes.

Testimonial: Coop Estonia

Coop Estonia, the country’s largest retail group, optimized its promotions planning process with RELEX and increased its sales uplift from promotions by 36% and its profit uplift by 81%.

Testimonial: PriceSmart

Warehouse club retailer PriceSmart expanded use of RELEX to optimize its pricing & promotion processes, marking a significant shift from manual processes to innovative automation.

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"RELEX technology automates our pricing and promotions optimization processes, so that our product level is at the optimal point, in every branch."

With RELEX unified pricing & promotions, JJ Foods achieved: +24% in volume uplift from promotions +7% in profit uplift from promotions

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All the services you need,  in one place

Start growing in half the time with an all-in-one website builder

Precision Pricing in Retail: AI-Driven Pricing Decisions for 2024 and Beyond 

The Coresight Research report offers a blueprint for retailers eager to secure customer loyalty and drive sales by mastering the art of pricing. Discover how retailers can leverage an AI-Driven pricing tool to analyze vast amounts of data in real-time and build a comprehensive understanding of shopper preferences and demand shifts and patterns.

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Introducing new way to create buyer experiences

Create professional, powerful and, interactive experiences for your buyers

A Message from Sean Cooper, Your Account Executive

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Retail’s value reset drives new focus on strategic pricing and promotions.

With pricing and promotions becoming more critical in today's market, advanced strategic pricing and promotional strategies are critical as both retailers and shoppers navigate an economically challenging landscape.
RELEX partnered with Incisiv to create this report, emphasizing the need for retailers to break down silos and integrate their pricing and promotional capabilities.
Access the report

Introducing new way to create buyer experiences

Create professional, powerful and, interactive experiences for your buyers

A Message from Sean Cooper, Your Account Executive

This is the text area for this paragraph. To change it, simply click on the pen icon and start typing. Once you've added your content, you can customize the design using different colors, fonts, font sizes, and bullets. Just highlight the words you want to design and choose from the various options in the text editing bar.
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Solution overview: Connect and optimize pricing & promotions planning with AI technology.

Learn how unifying these essential processes with AI-enabled solutions is helping retailers drive profits and protect margins.
Watch the full video

Introducing new way to create buyer experiences

Create professional, powerful and, interactive experiences for your buyers
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RELEX Solutions recognized as a Leader in The Forrester Wave™: Retail Planning Platforms, Q4 2023

Start growing in half the time with an all-in-one board builder.No more long hours spent on development!
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RELEX Solutions received the highest score in the strategy category among all companies listed in Forrester’s 22-criterion evaluation of 13 retail planning platform providers.

Start growing in half the time with an all-in-one board builder.No more long hours spent on development!
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The latest in pricing and promotion optimization trends
Gain valuable insights, tips, and best practices to enhance profitability, customer service, and employee satisfaction in today's dynamic retail environment.

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Meet the Team

The professionals that will work with you

David Matern

Sales Director | RELEX DACH

Mr. Ed has served as the Chair of the company since 2007 and is a lead director of several international groups and organizations.

Arvid Stenback

VP Solution Architecture | RELEX Pricing & Promotions

Mrs. Doe is an honorary member of several corporate boards. She plays a crucial role in every company decision.

Jasper Nobelen

Principal Solution Architect | RELEX Pricing & Promotions

Mr. Hansen is a professor of economic sciences and spent several years as a member of local and municipal governments.

The Forrester Wave™: Retail Planning Platforms, Q4 2023

The Forrester Wave™ report is a 22-criteria evaluation of retail planning providers, in which they identify the most significant ones and includes RELEX Solutions. This report shows how each provid...

Blog: Why retailers should invest in pricing technology now: Q&A with an industry expert

In the following Q&A, Jeff Bulger shares his insights and experiences on the power of pricing and how choosing the right pricing solution can help retailers…

Blog: Unified pricing and promotion planning: the key to pricing precision and powerful promotions

In today’s retail landscape, pricing and promotions are universally acknowledged as key merchandising levers and critical components of a successful business…

Unified pricing and promotion planning: the key to pricing precision and powerful promotions

In today’s retail landscape, pricing and promotions are universally acknowledged as key merchandising levers and critical components of a successful business…

PriceSmart revolutionizes it’s pricing & promotion strategy

Warehouse club retailer PriceSmart expanded use of RELEX to optimize its pricing &and promotion processes, marking a significant shift from manual processes to innovative automation.

Video: RELEX price optimization solution

RELEX price optimization software helps retailers craft pricing strategies aligned with business goals, so retailers can make informed pricing decisions to increase sales and margins while building...

Blog: What is price planning and why should it matter to retailers?

When a retailer’s pricing strategy is properly supported and optimized, it can help a retailer increase sales, improve margins, and gain a competitive advantage.

Customer video: JJ Food Service

Managing Director Mushtaque Ahmed talks about their success with RELEX and how unifying promotion planning and price optimization is helping them streamline…

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Webinar: 3 keys to mastering promotion planning

In this session, our experts will unpack the real reasons promotions optimization projects fail and outline practical tips to avoid them in the future.

Coop Estonia optimizes their promotion planning with RELEX

Oliver Rist, Coop Estonia Purchasing Director, shares some insights about their partnership with RELEX and how they are increasing the profitability of their promotions while optimizing their proce...

Martin T_PricePromo Intro

Guide: Successful investment in promotion optimization technology

An in-depth look at the process of building a business case using real-life data to ensure a successful investment in promotion optimization technology.

Kronans Apotek to optimize their forecasting and replenishment

RELEX services Kronans Apotek’s 500+ stores throughout Sweden, driving increased sales, reduced costs, and better control over their promotional campaigns.

Precision Pricing in Retail: AI-Driven Pricing Decisions for 2024 and Beyond

In this report, we explore challenges in price setting in the current volatile macroeconomic environment and discuss how retailers can take a stable and robust approach to pricing, providing a blue...

Guide: The complete guide for promotion optimization

The essential guide for retail promotion optimization and planning to drive efficiency and boost margins. Read more.

Video: RELEX promotions planning solution

Learn how retailers can tackle promotion challenges with RELEX's automated planning solution. Discover how RELEX boosts sales, profit, and traffic while simplifying processes. Say goodbye to manual...

Case study: Mathem | Optimized e-commerce promotion planning

Mathem, Sweden’s leading independent online grocery retailer, has achieved outstanding results in their promotion process and sales on promotion after implementing RELEX promotions planning.

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